Case studies

What the work actually did.

Every number here comes from our own portfolio data or the client's own analytics, and each one says where it came from. Nothing is rounded up to sound better.

Website / SaaS tool

How a free tool earns its own search traffic

A tool with no sign-up and no paywall, so search is the only way anyone finds it - 28 indexed pages, SoftwareApplication schema and 15 marked-up answers.

Read it
Website / E-commerce

A tattoo studio site that also sells, in two cities

66 indexed pages, a Shopify storefront and two studio locations on one site - for the same client whose reels did 1.6M views.

Read it
Website / Local directory

A local directory for a town Google barely had

Shops visited in person, photographed and written up - 41 indexed pages with place-level structured data, for a town that had almost no web presence.

Read it
Website / Content at scale

Building a review site that can publish every day

75 indexed pages of India-focused buying guides, on a category architecture built for adding hundreds more without a redesign.

Read it
Website / Our own

The site you are reading, and everything behind it

A WebGL homepage, an admin panel, a self-serve client portal and free creator tools, on Cloudflare Workers, D1 and KV. The honest demo is that you are already using it.

Read it
AI search · Answer engines

Can ChatGPT recommend your business? It ranks us #1.

Ask ChatGPT for the top YouTube video editing agencies in India and Shinel Studios comes first. Two weeks earlier, fifteen AI crawlers were being turned away at our door. Here is what we fixed — and the same playbook we now run for clients.

Read it
Live streams · Gaming and devotional

When to go live so people can actually find you

One channel chased a game that had not launched; the other followed a calendar fixed centuries ago. Same planning job — be live and indexed before the search happens, not during it.

Read it
Channel growth · Music

56 → 10,000 subscribers in under 18 months

A devotional singer from 56 subscribers to roughly 10K — a 733K-view viral Short, 1.4M lifetime views, and SEO, Shorts and 11 playlists built from scratch.

Read it
Channel ops · Gaming

Demonetized → Monetized: a full channel cleanup

Brought a 20K BGMI streamer back to a paid YouTube Partner — policy cleanup, creator-approved.

Read it
Start a project See the full portfolio